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Senior Vice President at BookShout
Dallas/Fort Worth Area | Internet

I have been in the Internet industry for the last 20 years. I have founded, co-founded and sold several companies during my career. I am currently the SVP of Product Design & Experience at I am also involved with several other Startups in DFW, as well as leading a co-working space in Plano. My primary focus has been in Digital Product, Online Strategy, and User Experience Design.

I have also worked with numerous Fortune listed Companies (American Airlines, AT&T, Cinemark/Fandango, EDS, Folgers, FOX Sports, Fujitsu,, HP, Motorola, Nokia, Pampers, PepsiCo, Sony, and Southwest Airlines). I previously lead the Product and Design Teams for, and lead the Digital Marketing team for AT&T.

I grew up as a street graffiti artist turned contemporary artist and have shown my work in almost a hundred shows, including multiple solo exhibitions in New York City and Los Angeles. In my free time I also write and performs music, play the guitar and drums, and lead worship music. I have self published one book, and reside in McKinney Texas with my wife, two children and two wiener dogs.

Current Projects:

Co-Founder, SVP Product & Customer Experience (2010 – Present)
Privately Held, 11-50 employees, Online Media

As Co-Founder and Senior Vice President of Digital Product for BookShout, I create and oversee all digital product strategy and design, marketing and all full-stack development and engineering.

Primary areas of responsibility:

• Direct the Brand and Marketing Team: Logo, Online and Offline Marketing, SEM, Tone and Voice of the Brand, Marketing emails (~10MM/month), Social Messaging and Voice of BookShout, as well as collecting User Analytics, predicting trends and driving Product changes.

• Group Director of Business and Product Strategy, Owner of Product Road Map and Product Management (Agile, SCRUM & GSD), User Experience Design, and multiple Engineering Development Teams.

• Responsible for: Web & Native Apps, Online eBook Store and Multi-platform Reading Experience, Promo Redemption Process, Printed plastic Gift Cards, Branded Micro-Sites, Group Reading Technology, User Data Collection, Text-to-Buy Campaigns, eGalley Campaigns, Social Media Campaigns for Authors & Brands, Third Party API and SAAS Model, Events Tracking & Reporting Admin Console

• Raised over $10M in Seed, Series A, Series B Funding. Notable board members include: John Ingram (Ingram Publishing), Micheal Hyatt (former CEO Thomas Nelson), Rusty Reuff (former CEO Snocap).

Clients include:
Adelphi, Beth Moore, Bethenny Frankel, Brad Feld, CareerBuilder, Cisco, Derek Jeter, Duck Dynasty, Dummies Series, Ernst & Young, Facebook, General Mills, HipDigital, How I Met Your Mother, International Institute of Learning, Intel, Kathy Reichs, Kellogs, Kevin Kelly, Marriott, McKinsey & Co, Michael Hyatt, Microsoft, NPR, Santa Clara University, Simon T. Bailey ,Skoll Foundation, Snooki, Startup America, Stanford University, Teach for America, TechStars, Tyndale House, Wall Street Journal, Wiley Custom Solutions,

Get BookShout:

Artist, Musician & Writer (2000 – Present)
Contemporary Artist

• Solo Art Shows in New York City, Dallas, Denver and Los Angeles
• Dozens of Group Showings across the country
• Represented by 9 Dudley Project in Venice, CA and Ross Akard Gallery in Dallas, TX
• Named one of the top 9 artists in the DFW Metroplex by D Magazine
• Copyrighted Songs & Music, ASCAP member
• Design related talks, Recently presented at Reuters

More Joshua:

Vice President, User Experience (2008 – 2010)
Big Jump Media, Inc. (d.b.a.
Privately Held, 51-200 employees, Online Media

• Product owner of and
• Directed multiple teams: Strategy, IA, Design, Content, and Marketing
• Successful exit selling faith-based web properties to Salem Communications

Owner, Interactive Business Consultant (2007 – 2009)
Joshua Stone Studio, Inc.

• Created and operated small consultancy for digital strategy and creative consultings
• Managed Team of Designers & Offshore Developers

Manager, User Experience Design Team (2005 – 2007)
Public Company, 1001-5000 employees, Leisure, Travel & Tourism

• Directed rebranding effort for and multiple sub-sites
• Extensive Usability Lab Testing with Expedia
• Architected & Designed SAAS white-label affiliate solution, IAN
• Responsible for multiple teams: Strategy, Design, and Front-End HTML

Manager, Interactive Design Team (2003 – 2005)
Omnicom, RappCollins & JavelinDirect

• Led Interactive Creative Team for AT&T’s Online Marketing

Co-Founder, Creative Director (2001 – 2003)

• Co-Founded interactive design agency
• Responsible for several direct reports: Architecture, Design, HTML

Senior Interactive Designer (2000 – 2001)
Hybrid Digital (previously Swieter Design)
Interactive Designer (1999 – 2000)
Privately Held, 11-50 employees, Financial Services

Interactive Designer (1998 – 1999)
Instructional Internet Technologies, LLC.
Graphic Designer (1996 – 1997)
Top Stich, Inc.
Intern (1994 – 1996)
Link Up, Inc.
Skills & Expertise

Design, Strategy, Creative, User Experience, Email Marketing, Advertising, Information Architecture, Corporate Branding, Contemporary Art, Creative Direction, Interactive Marketing, Web Design, Brand Development, Graphic Design, SEO, Art Direction, Social Media, User Interface Design, Adobe Creative Suite, Online Marketing, Interaction Design, Digital Strategy, Logo Design, Corporate Identity, Photoshop, Digital Marketing, Social Media Marketing, Creative Strategy, Illustrator, Content Management, Web Analytics, Social Networking, Copywriting, Illustration, New Media, Online Advertising, Wordpress, Multimedia, Photography, Marketing Strategy, CMS, HTML, E-commerce, User-centered Design, InDesign, Direct Mail, Integrated Marketing, Interactive Media, Graphics, Concept Development

Oklahoma State University (1997 – 2000)
Degree in Visual Communications, Multimedia Design
Activities and societies: S.C.A.N.

Tulsa Technology Center-Lemley Campus (1996 – 1997)
, Advertising Design

Wow, what a talented guy. I was blown away with his design sense and flash skills while at Vectrix. Lots of enthusiasm for good design and creative ideas. Easy to work with too! Good guy.
Joshua Stone is the most talented artist I know. His artwork hangs on the walls of my house…seriously. In addition to being one of the most creative people I’ve worked with, he is also wicked talented when it comes to design and user experience. I’ve always been able to trust Josh when it comes to meshing the design and UX details with the technical solution. He is an excellent leader, exceptional at managing product execution and is always focused on the success of the business. I cannot recommend Josh highly enough.
Joshua’s facilitation of creative thinking and rapid concept development are defining qualities of his leadership. He brings a confident yet lighthearted approach to every problem — establishing teams with the energy and passion to create transformative experiences. His approach transformed, and his contributions remain a keystone of the search results experience to this date.
After spending 6+ years in the design field, I thought I had a tight grasp on design and methodology, then I had the pleasure of having Joshua as my Creative Director. I learn something new from him each time we sit down to work on a project together. Over the last year of working together, we’ve designed and developed some of the greatest projects I’ve worked on and his eye for detail and conceptualizing continues to amaze me. He is a great instructor and visionary, and I look forward to working with him again.