As Co-Founder and Senior Vice President of Digital Product for BookShout, I create and oversee all digital product strategy and design, marketing and all full-stack development and engineering.
Primary areas of responsibility:
• Direct the Brand and Marketing Team: Logo, Online and Offline Marketing, SEM, Tone and Voice of the Brand, Marketing emails (~10MM/month), Social Messaging and Voice of BookShout, as well as collecting User Analytics, predicting trends and driving Product changes.
• Group Director of Business and Product Strategy, Owner of Product Road Map and Product Management (Agile, SCRUM & GSD), User Experience Design, and multiple Engineering Development Teams.
• Responsible for: Web & Native Apps, Online eBook Store and Multi-platform Reading Experience, Promo Redemption Process, Printed plastic Gift Cards, Branded Micro-Sites, Group Reading Technology, User Data Collection, Text-to-Buy Campaigns, eGalley Campaigns, Social Media Campaigns for Authors & Brands, Third Party API and SAAS Model, Events Tracking & Reporting Admin Console
• Raised over $10M in Seed, Series A, Series B Funding. Notable board members include: John Ingram (Ingram Publishing), Micheal Hyatt (former CEO Thomas Nelson), Rusty Reuff (former CEO Snocap).
Adelphi, Beth Moore, Bethenny Frankel, Brad Feld, CareerBuilder, Cisco, Derek Jeter, Duck Dynasty, Dummies Series, Ernst & Young, Facebook, General Mills, HipDigital, How I Met Your Mother, International Institute of Learning, Intel, Kathy Reichs, Kellogs, Kevin Kelly, Marriott, McKinsey & Co, Michael Hyatt, Microsoft, NPR, Santa Clara University, Simon T. Bailey ,Skoll Foundation, Snooki, Startup America, Stanford University, Teach for America, TechStars, Tyndale House, Wall Street Journal, Wiley Custom Solutions, Wordpress.org